SheLoves: Christmas Card Project for Famine Relief in East Africa


What if we all did something?

By Daniela Schwartz | Twitter: @dannyschwartz

We were sitting at family dinner and I was trying to get my eight-year-old boy to eat his food. I heard the words leave my lips: “Owen, you should be thankful for the food you have, there are starving children in Africa.”

My husband added: “Actually, there’s a famine in East Africa.”

We explained how there’s no rain and no means to grow or raise food. That unless aid is sent, people will starve to death. I could see the concern on Owen’s face, but that is where we left it. Later that night, in bed, I was surfing on Pinterestfor home decor and my baby boy’s first birthday party ideas. Then, in the midst of looking at a sea of beautiful things, I saw this image:

REUTERS/Yannis Behrakis

The image disturbed me to my soul. Dinner with my son came to mind. I laid in bed that night thinking, Who am I? What am I really teaching my kid? Am I saying: Feel guilty … and eat your food, because that will help the people of East Africa? Am I a women of action?

Do I want to teach my kids that bad things happen and someone else will take care of it? That’s so not who I am and Owen is capable of doing something.

As that moment I was two days post running in our SheLoves Half-Marathon for Living Hope. My body was still in pain from the beating it took during the 90 days of training and I was tired, but I knew this was an opportunity to teach Owen.

I emailed the image to my friend, Idelette (the editor of SheLoves) and we began to talk about what we could do. She was also two days post half-marathon, but she had been equally moved/haunted. We also prayed and giggled a little at our gumption. (Sidenote: Isn’t “gumption” a fantastically under-used word today? )

We birthed the idea of a Christmas card project. The children would design the art; it was important to us that the children be part of this project.

The next night I was tucking Owen in and I told him about the idea. I saw the little wheels turning in his head; then his eyes lit up and he said to me: “That is actually a pretty good idea, Mom.”

[Yes, Owen, your mother is no slouch.]

He was so excited to get started and said, “Just wait! I’ll get my markers and some paper.”



The Project

We have put together a collection of ten pieces of art, created from the hearts of our children. These have been printed up as Christmas cards and we are selling these packs of cards to raise funds and awareness for the famine happening at this very moment in East Africa.

My prayer is that our children will know that no hands are too little in God’s hands.

All proceeds from this project will be donated to World Vision to support their efforts in East Africa. There are 10 million people in desperate need at this moment and we have the power to help.

Here’s what I know: We can’t do everything, but we can all do something.

Here’s my something … because I am a woman of action.

Would you consider joining us in doing something, by purchasing these Christmas cards? 

  • To buy online, please visit our etsy shop:

SheLoves Christmas on Etsy

  • Christmas Cards are also available for sale at the Relate Church Bookstore, located at 6788 152 Street, Surrey, BC.

About Daniela:
Daniela is stepping into the role of stay-at-home mom. She loves Jesus, her husband and kids and jumps feet first into opportunities to serve in her community. Daniela lives by this statement, “Preach the gospel always, use words when necessary.” She loves to live life big and laughs a lot. She blogs with her twin sister Trinity at Lime in the coconuts.

Idelette McVicker
I like soggy cereal and I would like to go to every spot on the map of the earth to meet our world’s women. I dream of a world where no women or girls are for sale. I dream of a world where women and men are partners in doing the work that brings down a new Heaven on earth. My word last year was “roar” and I learned it’s not about my voice rising as much as it is about our collective voices rising in unison to bring down walls of injustice. This year, my own word is “soar.” I have three children and this place–right here, called–is my fourth baby. I am African, although my skin colour doesn’t tell you that story. I am also a little bit Chinese, because my heart lives there amongst the tall skyscrapers of Taipei and the mountains of Chiufen. Give me sweet chai and I think I’m in heaven. I live in Vancouver, Canada and I pledged my heart to Scott 11 years ago. I believe in kindness and calling out the song in each other’s hearts. I also believe that Love covers–my gaps, my mistakes and the distances between us. I blog at and tweet @idelette.
Idelette McVicker

Latest posts by Idelette McVicker (see all)

Idelette McVicker


  1. Audrey S. says:

    Saw the pack of cards at Destiny’s…they’re beautiful! I’ll be picking mine up tomorrow after the program!

  2. WOOHOO!!! I just bought a pack of 10 cards, this is so exciting! Spreading the word as well! =)

  3. Beautiful in so many ways. Sharing this immediately…and ordering. Thank you!

  4. Hi there,

    You don’t know me but I saw this link on Facebook after Ps Helen Burns shared it.

    I live in New Zealand and I have looked at the card site and it would seem you only ship to US and Canada. I did however feel motivated to take action following your story and therefore I have instead made a donation directly to World Vision NZ towards the East Africa Famine Appeal. I would encourage others outside US/Canada to do the same if they can’t get the cards but want to do something!

    Thank you for sharing your awesome story and for being one to “walk to the talk” and set an example for your kids, those around you and even those on the other side of the world 🙂

    • Jodi,

      This beyond blessed me today. I would have loved to ship internationally but costs and timing made it difficult. The fact that you still caught the heart if this made me a little teary. It’s about East Africa. It’s about doing something. Thank you, thank you, thank you!!!


      Would you pm me on facebook? Daniela Robertson-Schwartz

  5. You completely rock my world Daniela. I am beyond excited to see how beautiful these cards turned out. and even more blessed by what they will accomplish. Amazing…

  6. Daniella this is such a great idea and the cards are beautiful. I’ll pray for success and will definitely be buying some! You go girl!!!

  7. Sarah Bessey says:

    Brilliant! Will be spreading the word.

  8. All I can say is WOW! What an awesome idea and the art is so good. You are a woman of action, hope that rubs off on me :). Can’t wait to order my cards.

  9. These turned out AMAZING! Thank you from the bottom of my heart for asking me to help, it was truly an honour. So proud of this, and the kids!

    • You are the bizniz Brandi lee. You did an amazing job setting up these files with for the printers And I’m sure your two year old made the process easy…..THANK YOU for jumping on board with this. Love you my friend! xo

  10. Ben McLoughlin says:

    In August I heard about this situation on the news so decided to go there and see it for myself. I spent a week just outside of Dadaab in a village that was half Somali and half Kenyan. The impact that the aid is having there is remarkable and is a testament to the kindness of people across the world.

    My mom had me doing similar fundraisers while I was growing up and it was very inspiring to go there and see what impact those half. Thats great that you are doing that and maybe one day Owen will go there and have his heart broken for the poor like I did and realize the importance of little things like making Christmas cards to raise money.

    • Ben this posted stopped me in my tracks. Thank you so much for writing it. I think we can get hint of what we are doing, it is difficult to see it. Without being there first hand. You being there and telling of the difference aid is making means so much. I hope what I am teaching Owen impacts him the way it has impacted you.

  11. Destiny Loeve Destiny Loeve says:

    Danny you’re the best… thanks for letting Ruby get in on the action 🙂 I’m excited to see this project go much farther than you ever thought. Love ya..

  12. That picture with the water? Ugh.

    Such an amazing idea. Talk about a modern Prov 31 woman. Owen is going to remember his mom as someone who thinks outside the box and executes dreams. I formally baptize you “The Dream Executor.”

    I *love* this thing we have going on SLM:
    I have a crazy idea => Must find more crazies to join me => ‘Mission Impossible’ commenced => Bada Bing Bada Boom -“Done” => Neeext.

    If we all could execute our crazy dreams we would be living in a radical, exciting world.

    To take Bryan Adam’s song totally out of context, “Can’t stop this thing we started….” 🙂

    YEAH BABY! *high-fives*

  13. You did it! And we did it!!

    And somehow it looks like we’ll keep RUNNING … I love your heart for action. And that together we can do something to make a difference.

    I love those words: “Bingo! Empowered.”

    Empowering the generations … I have goosebumps.

  14. Kelley Johnson Nikondeha says:

    You just moved me to tears this morning, Daniela! LOVE your actions and your amazing empowerment of Owen. I agree – we need to empower our kids to do something (dare I say BIG!) to participate in God’s dream for the world – as Desmond Tutu puts it!

    I will be buying my cards from you. Owen and the SheLoves sisters this season. I hope my friends will, too. The need is great and rain is yet to come… so I pray our little bit will be multiplied and bring a bounty of food to our friends in Africa.

    Gumption is good… and my SheLoves sisters seem to have it in spades!

    • O, Kell, this is such an amazing comment. Thank you … Wow. Sisterhood really rocks. And Danny is SUCH a woman of action. I still have memories of running behind her on the trail … Fun!

    • Thank you do much Kelley! Your comment made my eyes well. Love when we can just put it all out there. So glad we be long to the same great big she lovin community. xoxo


  1. […] men (including my son) at the She Loves Half Marathon for Living Hope in Uganda, I happily bought Christmas cards in 2012 to go towards the famine in East Africa. I was also able to donate to a She Loves Well for people […]

  2. […] to half-marathons for women in Gulu… Yes to Christmas cards for the famine in East Africa… Yes to “blue roses” for ID cards for women in Burundi… Yes to love letters to your body… […]

  3. […] can do something. We worked with SheLoves Magazine on the project and here is the original launch. We were able to send a cheque for over $1700 to Africa, it felt amazing. In the end, I […]

Speak Your Mind